Brand reports › Fitness · Updated 2026-08-21, re-scanned weekly

Fitness: ranked by AI visibility

6 Fitness brands from the DTC AI Visibility Index, scored 0–100 on the machine-readable signals AI shopping agents rely on.

72/100category average (index: 75)
6brands scanned
Best in category Tonal — 84/100 (B)

+12 vs the Fitness average; #35 of 122 overall.

Most room to gain Oura — 57/100 (C)

-15 vs the category average; failing: JSON-LD present, Product / Offer schema.

#BrandScoreOverallBattle
1Tonal tonal.com84 B#35 overall⚔️ vs Therabody
2Therabody therabody.com84 B#37 overall⚔️ vs Tonal
3NordicTrack nordictrack.com77 B#61 overall⚔️ vs Rogue Fitness
4Rogue Fitness roguefitness.com72 C#84 overall⚔️ vs NordicTrack
5Peloton onepeloton.com57 C#116 overall⚔️ vs Oura
6Oura ouraring.com57 C#117 overall⚔️ vs Peloton

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