Your next customer
is an AI agent.

45% of consumers already use AI somewhere in their buying journey. ChatGPT, Claude, Perplexity and Google AI Mode are becoming the new storefront shelf โ€” and most merchants haven't even noticed the shelf exists. These guides fix that.

TL;DR โ€” Agentic commerce means AI agents discover, compare and buy on behalf of buyers. Merchants win by exposing clean, structured, machine-readable product data. Start with the 10-step checklist, then go deeper per protocol.

Guides

Data The DTC AI Visibility Index โ€” 130+ brands ranked by category, updated weekly

We scan leading DTC brands for AI-shopping readiness and publish the scores. See who's visible to ChatGPT โ€” and who's invisible. Every brand also gets its own weekly AI-visibility report page.

Game โš”๏ธ Play Brand Battle โ€” which brand do AI shoppers actually see?

Pit two DTC brands head-to-head on real AI-visibility scores. Daily matchup, shareable results, instant bragging rights.

Daily game ๐ŸŸฉ Play Brandle โ€” guess the mystery brand from its AI-visibility clues

Wordle for AI visibility: 6 guesses, 6 clues from real scan data. Same puzzle for everyone, new at midnight UTC โ€” keep your streak alive.

Start here What is agentic commerce? A merchant's plain-English guide

What actually changed in 2025โ€“26, who the players are (OpenAI, Google, Anthropic, Stripe, Shopify), and why "being on page one" is being replaced by "being in the answer".

Checklist The 10-step agentic-commerce readiness checklist

Concrete, ordered, mostly-free steps: AI crawler access, Product schema, llms.txt, feeds, and how to verify each one. Do these before your competitors do.

Protocol ACP explained: how ChatGPT Shopping picks products

The Agentic Commerce Protocol from OpenAI and Stripe โ€” product feeds, checkout delegation, and what a small merchant should actually do about it.

Standard llms.txt for stores: the 20-minute implementation guide

What llms.txt is, what to put in it as a merchant, a copy-paste template, and the mistakes that make agents ignore it.

By platform

ShopifyIs your Shopify store visible to ChatGPT?

What Shopify handles natively (llms.txt, agents.md, ACP enrollment) and the four things still on you.

WooCommerceWooCommerce: full control, full responsibility

The exact files, plugins and schema you own โ€” and the caching/security plugin failure modes.

BigCommerceBigCommerce: the pragmatic setup

Stencil schema extensions, llms.txt via WebDAV/edge, and feed hygiene.

WixWix Stores: what you can and can't fix

robots.txt editor, schema overrides, and llms.txt workarounds within Wix's limits.

Not sure where you stand?

Run a free 10-second scan of your store's AI visibility โ€” crawler access, structured data, llms.txt and more.

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