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Brand reports · Updated 2026-08-21, re-scanned weekly · Raw data (JSON)

AI Visibility Brand Reports

One report per brand from the DTC AI Visibility Index: score, grade, overall and category rank, exactly which AI-readiness checks fail, and a head-to-head battle link against its nearest rival.

Apparel avg 75/100 · 19 brands

#	Brand	Score
1	Is Alo Yoga visible to AI shoppers?	95 A
2	Is Outdoor Voices visible to AI shoppers?	84 B
3	Is UNTUCKit visible to AI shoppers?	84 B
4	Is Faherty visible to AI shoppers?	84 B
5	Is True Classic visible to AI shoppers?	84 B
6	Is Marine Layer visible to AI shoppers?	84 B
7	Is Vuori visible to AI shoppers?	80 B
8	Is Chubbies visible to AI shoppers?	80 B
9	Is Knix visible to AI shoppers?	78 B
10	Is Skims visible to AI shoppers?	72 C
11	Is Quince visible to AI shoppers?	72 C
12	Is Reformation visible to AI shoppers?	72 C
13	Is Bonobos visible to AI shoppers?	72 C
14	Is Cuts visible to AI shoppers?	72 C
15	Is Spanx visible to AI shoppers?	72 C
16	Is Tommy John visible to AI shoppers?	69 C
17	Is Everlane visible to AI shoppers?	64 C
18	Is Gymshark visible to AI shoppers?	60 C
19	Is Buck Mason visible to AI shoppers?	53 D

Beauty avg 75/100 · 17 brands

#	Brand	Score
1	Is Fenty Beauty visible to AI shoppers?	84 B
2	Is Rare Beauty visible to AI shoppers?	84 B
3	Is ColourPop visible to AI shoppers?	84 B
4	Is Jones Road visible to AI shoppers?	84 B
5	Is Tatcha visible to AI shoppers?	84 B
6	Is Kosas visible to AI shoppers?	84 B
7	Is Olaplex visible to AI shoppers?	84 B
8	Is Dollar Shave Club visible to AI shoppers?	84 B
9	Is Glossier visible to AI shoppers?	74 C
10	Is Curology visible to AI shoppers?	72 C
11	Is Harry's visible to AI shoppers?	72 C
12	Is Dr. Squatch visible to AI shoppers?	72 C
13	Is Drunk Elephant visible to AI shoppers?	69 C
14	Is Summer Fridays visible to AI shoppers?	69 C
15	Is Ilia visible to AI shoppers?	69 C
16	Is The Ordinary visible to AI shoppers?	57 C
17	Is Prose visible to AI shoppers?	54 D

Home avg 77/100 · 16 brands

#	Brand	Score
1	Is Casper visible to AI shoppers?	84 B
2	Is HexClad visible to AI shoppers?	84 B
3	Is Our Place visible to AI shoppers?	84 B
4	Is Tuft & Needle visible to AI shoppers?	84 B
5	Is Floyd visible to AI shoppers?	84 B
6	Is Purple visible to AI shoppers?	80 B
7	Is Burrow visible to AI shoppers?	80 B
8	Is Boll & Branch visible to AI shoppers?	80 B
9	Is Made In visible to AI shoppers?	80 B
10	Is Saatva visible to AI shoppers?	75 B
11	Is Ruggable visible to AI shoppers?	72 C
12	Is Caraway visible to AI shoppers?	72 C
13	Is Article visible to AI shoppers?	72 C
14	Is Brooklinen visible to AI shoppers?	69 C
15	Is Parachute visible to AI shoppers?	69 C
16	Is Eight Sleep visible to AI shoppers?	57 C

Outdoor avg 70/100 · 14 brands

#	Brand	Score
1	Is Stanley visible to AI shoppers?	84 B
2	Is Cotopaxi visible to AI shoppers?	84 B
3	Is Rumpl visible to AI shoppers?	84 B
4	Is BÉIS visible to AI shoppers?	84 B
5	Is Peak Design visible to AI shoppers?	78 B
6	Is Osprey visible to AI shoppers?	72 C
7	Is Hydro Flask visible to AI shoppers?	72 C
8	Is BioLite visible to AI shoppers?	69 C
9	Is Igloo visible to AI shoppers?	69 C
10	Is Solo Stove visible to AI shoppers?	57 C
11	Is Yeti visible to AI shoppers?	57 C
12	Is Owala visible to AI shoppers?	57 C
13	Is RTIC visible to AI shoppers?	54 D
14	Is Huckberry visible to AI shoppers?	54 D

Food & Beverage avg 79/100 · 13 brands

#	Brand	Score
1	Is Olipop visible to AI shoppers?	84 B
2	Is Fly By Jing visible to AI shoppers?	84 B
3	Is Magic Spoon visible to AI shoppers?	84 B
4	Is Graza visible to AI shoppers?	84 B
5	Is Soylent visible to AI shoppers?	84 B
6	Is Athletic Brewing visible to AI shoppers?	84 B
7	Is Daily Harvest visible to AI shoppers?	84 B
8	Is Brightland visible to AI shoppers?	84 B
9	Is Chomps visible to AI shoppers?	77 B
10	Is Thrive Market visible to AI shoppers?	75 B
11	Is Liquid Death visible to AI shoppers?	69 C
12	Is Huel visible to AI shoppers?	68 C
13	Is Poppi visible to AI shoppers?	60 C

Jewelry avg 74/100 · 9 brands

#	Brand	Score
1	Is Pura Vida visible to AI shoppers?	84 B
2	Is AUrate visible to AI shoppers?	84 B
3	Is Brilliant Earth visible to AI shoppers?	80 B
4	Is Ana Luisa visible to AI shoppers?	72 C
5	Is Blue Nile visible to AI shoppers?	72 C
6	Is Mejuri visible to AI shoppers?	72 C
7	Is Gorjana visible to AI shoppers?	69 C
8	Is Studs visible to AI shoppers?	69 C
9	Is MVMT visible to AI shoppers?	60 C

Footwear avg 74/100 · 7 brands

#	Brand	Score
1	Is Tecovas visible to AI shoppers?	84 B
2	Is Rothy's visible to AI shoppers?	84 B
3	Is Vessi visible to AI shoppers?	83 B
4	Is On Running visible to AI shoppers?	80 B
5	Is Allbirds visible to AI shoppers?	69 C
6	Is Thursday Boots visible to AI shoppers?	69 C
7	Is Cariuma visible to AI shoppers?	47 D

Pets avg 71/100 · 7 brands

#	Brand	Score
1	Is The Farmer's Dog visible to AI shoppers?	80 B
2	Is Fi visible to AI shoppers?	80 B
3	Is BarkBox visible to AI shoppers?	72 C
4	Is Chewy visible to AI shoppers?	72 C
5	Is Wild One visible to AI shoppers?	69 C
6	Is Sundays for Dogs visible to AI shoppers?	66 C
7	Is Ollie visible to AI shoppers?	57 C

Fitness avg 72/100 · 6 brands

#	Brand	Score
1	Is Tonal visible to AI shoppers?	84 B
2	Is Therabody visible to AI shoppers?	84 B
3	Is NordicTrack visible to AI shoppers?	77 B
4	Is Rogue Fitness visible to AI shoppers?	72 C
5	Is Peloton visible to AI shoppers?	57 C
6	Is Oura visible to AI shoppers?	57 C

Electronics avg 72/100 · 5 brands

#	Brand	Score
1	Is Wyze visible to AI shoppers?	84 B
2	Is Nomad Goods visible to AI shoppers?	80 B
3	Is Anker visible to AI shoppers?	78 B
4	Is Nothing visible to AI shoppers?	62 C
5	Is DJI visible to AI shoppers?	57 C

Accessories avg 79/100 · 5 brands

#	Brand	Score
1	Is Ridge visible to AI shoppers?	84 B
2	Is Away visible to AI shoppers?	84 B
3	Is Warby Parker visible to AI shoppers?	80 B
4	Is Zenni visible to AI shoppers?	80 B
5	Is Goodr visible to AI shoppers?	69 C

Wellness avg 76/100 · 4 brands

#	Brand	Score
1	Is Hims visible to AI shoppers?	80 B
2	Is Ritual visible to AI shoppers?	79 B
3	Is Seed visible to AI shoppers?	72 C
4	Is Nutrafol visible to AI shoppers?	72 C