Brand reports › Wellness · Updated 2026-08-21, re-scanned weekly

Wellness: ranked by AI visibility

4 Wellness brands from the DTC AI Visibility Index, scored 0–100 on the machine-readable signals AI shopping agents rely on.

76/100category average (index: 75)
4brands scanned
Best in category Hims — 80/100 (B)

+4 vs the Wellness average; #53 of 122 overall.

Most room to gain Nutrafol — 72/100 (C)

-4 vs the category average; failing: Product / Offer schema.

#BrandScoreOverallBattle
1Hims hims.com80 B#53 overall⚔️ vs Ritual
2Ritual ritual.com79 B#56 overall⚔️ vs Hims
3Seed seed.com72 C#85 overall⚔️ vs Nutrafol
4Nutrafol nutrafol.com72 C#86 overall⚔️ vs Seed

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