Brand reports › Pets · Updated 2026-08-21, re-scanned weekly

Pets: ranked by AI visibility

7 Pets brands from the DTC AI Visibility Index, scored 0–100 on the machine-readable signals AI shopping agents rely on.

71/100category average (index: 75)
7brands scanned
Best in category The Farmer's Dog — 80/100 (B)

+9 vs the Pets average; #49 of 122 overall.

Most room to gain Ollie — 57/100 (C)

-14 vs the category average; failing: JSON-LD present, Product / Offer schema.

#BrandScoreOverallBattle
1The Farmer's Dog thefarmersdog.com80 B#49 overall⚔️ vs Fi
2Fi tryfi.com80 B#50 overall⚔️ vs The Farmer's Dog
3BarkBox barkbox.com72 C#79 overall⚔️ vs Chewy
4Chewy chewy.com72 C#80 overall⚔️ vs BarkBox
5Wild One wildone.com69 C#98 overall⚔️ vs BarkBox
6Sundays for Dogs sundaysfordogs.com66 C#103 overall⚔️ vs Wild One
7Ollie myollie.com57 C#115 overall⚔️ vs Sundays for Dogs

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