Brand reports › Jewelry · Updated 2026-08-21, re-scanned weekly

Jewelry: ranked by AI visibility

9 Jewelry brands from the DTC AI Visibility Index, scored 0–100 on the machine-readable signals AI shopping agents rely on.

74/100category average (index: 75)
9brands scanned
Best in category Pura Vida — 84/100 (B)

+10 vs the Jewelry average; #36 of 122 overall.

Most room to gain MVMT — 60/100 (C)

-14 vs the category average; failing: Product / Offer schema.

#BrandScoreOverallBattle
1Pura Vida puravidabracelets.com84 B#36 overall⚔️ vs AUrate
2AUrate auratenewyork.com84 B#38 overall⚔️ vs Pura Vida
3Brilliant Earth brilliantearth.com80 B#52 overall⚔️ vs Pura Vida
4Ana Luisa analuisa.com72 C#81 overall⚔️ vs Blue Nile
5Blue Nile bluenile.com72 C#82 overall⚔️ vs Ana Luisa
6Mejuri mejuri.com72 C#83 overall⚔️ vs Ana Luisa
7Gorjana gorjana.com69 C#99 overall⚔️ vs Studs
8Studs studs.com69 C#100 overall⚔️ vs Gorjana
9MVMT mvmt.com60 C#108 overall⚔️ vs Gorjana

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