Is On Running AI-visible?

On Running (on.com) scores 80/100 (grade B) on the AgentReady AI-visibility scan as of 2026-08-21. It ranks #44 of 122 brands in the DTC AI Visibility Index and #4 of 7 in the Footwear category (category average: 74, index average: 75).

What is On Running failing?

As of 2026-08-21, On Running fails these AI-readiness checks: Product / Offer schema. Each is a machine-readable signal AI shopping agents rely on to discover and recommend products.

SellToAgents

Brand reports › Footwear › On Running · Updated 2026-08-21, re-scanned weekly

Is On Running visible to AI shoppers?

on.com · Footwear · scanned with AgentReady across crawler access, structured data, llms.txt, sitemap and answer-readiness signals.

80/100 B

Index average: 75 · Footwear average: 74

#44 of 122overall rank

#4 of 7in Footwear

+6vs category average

+5vs index average

At #44 of 122, On Running lands in the upper half of the index with 80/100 (index average: 75). In Footwear it holds #4 of 7, a touch above the category average of 74. One gap is holding the score back: Product / Offer schema.

What On Running is failing

Product / Offer schema — a signal AI agents check before they can recommend a store.

Fixes for every one of these are in the 10-step readiness checklist.

⚔️ Battle On Running

Closest Footwear rival by score: Vessi (83/100). Watch them fight it out.

On Running vs Vessi →

Method: the homepage of on.com is scanned live by the free AgentReady scanner every week; the score is a weighted sum of 19 machine-readable signals AI shopping agents rely on. A high score doesn't guarantee recommendations — a low one nearly guarantees invisibility.

More in Footwear: Vessi (83) · Allbirds (69) · full Footwear ranking · all 122 brand reports

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