Brand reports › Home · Updated 2026-08-21, re-scanned weekly

Home: ranked by AI visibility

16 Home brands from the DTC AI Visibility Index, scored 0–100 on the machine-readable signals AI shopping agents rely on.

77/100category average (index: 75)
16brands scanned
Best in category Casper — 84/100 (B)

+7 vs the Home average; #16 of 122 overall.

Most room to gain Eight Sleep — 57/100 (C)

-20 vs the category average; failing: JSON-LD present, Product / Offer schema.

#BrandScoreOverallBattle
1Casper casper.com84 B#16 overall⚔️ vs HexClad
2HexClad hexclad.com84 B#18 overall⚔️ vs Casper
3Our Place fromourplace.com84 B#19 overall⚔️ vs Casper
4Tuft & Needle tuftandneedle.com84 B#20 overall⚔️ vs Casper
5Floyd floydhome.com84 B#21 overall⚔️ vs Casper
6Purple purple.com80 B#45 overall⚔️ vs Burrow
7Burrow burrow.com80 B#46 overall⚔️ vs Purple
8Boll & Branch bollandbranch.com80 B#47 overall⚔️ vs Purple
9Made In madeincookware.com80 B#48 overall⚔️ vs Purple
10Saatva saatva.com75 B#62 overall⚔️ vs Ruggable
11Ruggable ruggable.com72 C#73 overall⚔️ vs Caraway
12Caraway carawayhome.com72 C#75 overall⚔️ vs Ruggable
13Article article.com72 C#76 overall⚔️ vs Ruggable
14Brooklinen brooklinen.com69 C#93 overall⚔️ vs Parachute
15Parachute parachutehome.com69 C#94 overall⚔️ vs Brooklinen
16Eight Sleep eightsleep.com57 C#110 overall⚔️ vs Brooklinen

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