Brand reports › Outdoor · Updated 2026-08-21, re-scanned weekly

Outdoor: ranked by AI visibility

14 Outdoor brands from the DTC AI Visibility Index, scored 0–100 on the machine-readable signals AI shopping agents rely on.

70/100category average (index: 75)
14brands scanned
Best in category Stanley — 84/100 (B)

+14 vs the Outdoor average; #22 of 122 overall.

Most room to gain Huckberry — 54/100 (D)

-16 vs the category average; failing: JSON-LD present, Product / Offer schema.

#BrandScoreOverallBattle
1Stanley stanley1913.com84 B#22 overall⚔️ vs Cotopaxi
2Cotopaxi cotopaxi.com84 B#23 overall⚔️ vs Stanley
3Rumpl rumpl.com84 B#24 overall⚔️ vs Stanley
4BÉIS beistravel.com84 B#25 overall⚔️ vs Stanley
5Peak Design peakdesign.com78 B#58 overall⚔️ vs Stanley
6Osprey osprey.com72 C#77 overall⚔️ vs Hydro Flask
7Hydro Flask hydroflask.com72 C#78 overall⚔️ vs Osprey
8BioLite bioliteenergy.com69 C#95 overall⚔️ vs Igloo
9Igloo igloocoolers.com69 C#96 overall⚔️ vs BioLite
10Solo Stove solostove.com57 C#111 overall⚔️ vs Yeti
11Yeti yeti.com57 C#112 overall⚔️ vs Solo Stove
12Owala owalalife.com57 C#113 overall⚔️ vs Solo Stove
13RTIC rticoutdoors.com54 D#119 overall⚔️ vs Huckberry
14Huckberry huckberry.com54 D#120 overall⚔️ vs RTIC

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